WHICH COMPANY IS CREATING THE BEST CONTENT TO ENGAGE THEIR AUDIENCE?
STRATEGY // CAMPAIGN // COMMUNICATIONS // MARKETING & PR // SOCIAL MEDIA // PODCASTS
The Content Creation Award is designed to highlight and acclaim exciting pieces of content – bitesize or long-form – that made people laugh, cry or think. You will be expected to demonstrate how your piece of content truly resonated with its desired audience, and how it achieved creative cut-through with increased engagement.
Did you achieve enhanced engagement and reach using social media in a captivating way, or did you broadcast content that captured your audience’s imagination? We are looking for work that creatively engaged and entertained the audience throughout.
What were we looking for?
- Created a compelling piece of content that resonated with your target audience
- Delivering value to the market by creating relevant and current content whilst remaining true to brand values
- Demonstrating an in depth understanding of how to engage your target audience
- Achieving creative cut-through and can showcase increased engagement results
WHICH COMPANY IS TAKING A DIFFERENT APPROACH TO SHAPING THE FUTURE OF SPORT?
TECHNOLOGY // WEARABLES // NEW FORMATS // FAN ENGAGEMENT
The Innovation Award, sponsored by Team Marketing, is designed to award those who are introducing a completely new, disruptive sports industry product, model, format or service. This new introduction should show an innovative approach, having a positive impact on the industry and making a noticeable change.
You will be expected to demonstrate what sets your product, model, format or service apart from the competition, filling a gap in the market. We will be looking for those who have introduced something never been seen before – innovation in its truest sense.
What were we looking for?
- Showing an innovative approach to fill a gap in the market, offering wider benefits for the whole industry
- Having an impact and changing the industry during 2022/2023, challenging the accepted ‘norm’
- Creatively disrupting the industry to achieve results with a new product, model, format or service
WHICH COMPANY IS PROVIDING UNFORGETTABLE EXPERIENCES FOR ITS FANS?
VIRTUAL OR PHYSICAL VENUE // EVENTS // VR // LIVE STREAMING // BROADCAST // OTT // SECOND SCREEN
The Fan Experience Award is designed to acclaim those that have changed the game for sports fans. You will be expected to demonstrate how and why your fan experience is unrivalled and the positive benefits it offers for fans, brand partners or the wider community.
There are two possible avenues for this category; on-screen or live in-person experiences. On-screen will showcase digitally virtual experiences and live in-person experiences will seek out those who have set the bar for rights holders and event organisers around the world. We’ll be looking for a demonstration of increased engagement with your audience online or in a physical capacity, whether that’s through a best-in-class app, new way to watch or welcoming fans back to live sport.
What were we looking for?
- Using creative processes to make your fan experience unique, standing out from the crowd across digital platforms or physically in person
- Showcasing increased engagement by creating unique experiences
- Enhancing all aspects of the customer experience, using technology for example across multiple platforms
- Having a positive effect on the social and economic landscape of the community
- Measuring the success of your project effectively with tangible results
WHICH PARTNERSHIP IS DELIVERING THE BEST RESULTS?
TEAM // LEAGUE // PARTNERSHIP // NAMING RIGHTS // BRAND
For the Sponsorship Award we are looking for tailored brand-rights holder partnerships that showcase a unique partnership between parties to create unique engagement.
You will be expected to demonstrate the inspiration behind your creative project and ability to react collaboratively. We will also be looking for increased engagement and results to be showcased as a result of working effectively with various stakeholders.
- What were we looking for?
- Providing measurable results and return on objectives from the last 12/18 months
- Showcasing an effective and unique partnership between both parties to create unique activation
- Demonstrating the inspiration behind your creative project and ability to react collaboratively
- Showcasing how you worked effectively with various stakeholders
WHICH ORGANISATION IS TAKING THE ESPORTS AND GAMING INDUSTRY BY STORM?
ESPORTS // GAMING // SPONSORSHIP // BROADCASTING // CONTENT // ACTIVATION
Are you the Esports or Gaming Organisation of the Year? The Esports and Gaming Award is designed to recognise those making waves in the ever-growing Esports and Gaming industries. We’re searching for organisations that are helping propel these markets forward using any of the following tactics: Sponsorship, Production / Consumer Broadcasting, Content Creation or Brand Activation.
You’ll be expected to showcase how your organisation has engaged with your target audience using creative techniques in captivating ways. We are looking for those setting the precedent within Esports or Gaming, demonstrated with measurable tangible results.
What were we looking for?
- Delivering value to Esports or Gaming markets by creating relevant and current content whilst remaining true to brand values
- Demonstrating an in-depth understanding of how to engage your target audience within Esports or Gaming sectors
- Enhancing all aspects of the customer experience, using technology for example across multiple platforms
- Demonstrating the inspiration behind your creative product, model, format or service
- If applicable, showcasing an effective and unique partnership between both parties to create unique activation within Esports or Gaming markets
- Measuring the success of your project/content effectively with tangible results
WHICH COMPANY IS USING SPORT TO BREAK DOWN BARRIERS AND BRING A COMMUNITY TOGETHER?
The Community Award seeks out and celebrates an organisation that is using sport to bring a community together. This searches for a project that tackles a social problem in a practical way, reduces barriers between people or groups, and creates a lasting platform for positive engagement.
What we were looking for?
- Highlighting the impact you’ve had in tackling a broader social/societal problem
- Illustrating how you bring people together online or in-person as a way of strengthening community
- Exploring the main objectives of your project
- Inclusive and demonstrative of the ability to bridge differences through your initiative
- Showcasing your future vision
- Demonstrating how an innovative approach (e.g. use of new platforms, tools, engagement tactics) had a direct bearing on your results
- Fundraising can be one aspect of the support shared between community members, but should not be the only or main aspect
WHICH COMPANY IS COMBATING PREJUDICE TO FOSTER INCLUSION WITHIN SPORT?
The Inclusion Award is designed to celebrate and award those who have challenged the norm within sport. We’re looking for a project/initiative that has fostered inclusion, equality and diversity, appealing to communities irrespective of age, sexuality, gender, disability, religion or belief.
Prejudice can reduce opportunities in sport, limiting diversity, therefore we will be seeking those tackling this issue and promoting increased engagement and participation.
What we were looking for?
- Highlighting the impact you’ve had in tackling a broader social/societal problem
- Illustrating how you bring people together online or in-person as a way of tackling diversity
- Exploring the main objectives of your project
- Inclusive and demonstrative of the ability to bridge differences through your initiative
- Showing how an innovative approach (e.g. use of new platforms, tools, engagement tactics) had a direct bearing on your results
- Demonstrating how your project/piece of work will leave a positive legacy within sport and wider society
The Sustainability Award looks to celebrate organisations that use sport as a catalyst to promote and combat environmental and ecological issues within society. Whether this is a strategy to become carbon neutral, or an initiative to conquer the effects of global warming, we’re searching for those who have committed to making a long-term impact. To benefit the wider community, how have you used sport as a vehicle to communicate and facilitate change?
What we were looking for?
- Highlighting the impact you’ve had in tackling a broader environmental and economical problem
- Exploring the main objectives of your project
- Showcasing your vision for the future and the longevity of this
- Demonstrating how an innovative approach (e.g. use of new platforms, tools, engagement tactics) had a direct bearing on your results
- Illustrating how through uses of technology, this can help improve sustainability in sport